selected projects
A selection of projects developed across brand experience, communication and cultural participation.
CHALLENGE
Repositioning the brand beyond its traditionally masculine perception.
IDEA
A softer and more contemporary brand language developed through Women’s Day and Mother’s Day campaign platforms.
STRUCTURE
Cross-channel rebranding across retail, digital, outdoor and content production.
OUTCOME
120% sales growth during campaign period.
Female audience share expanded from 40% to 60%.
GREYDER
(retail / ayakkabı markası)
CHALLENGE
Strengthening emotional connection while expanding brand relevance within the category.
IDEA
A warmer communication language built around intimacy, product storytelling and emotional engagement.
STRUCTURE
New visual direction across retail, digital platforms and campaign communication.
OUTCOME
Positioned CHAKRA as a category love mark among female consumers.
CHAKRA
(retail/home textile)
CHALLENGE
Transforming the destination into a more elevated lifestyle brand.
IDEA
A premium repositioning built around refined identity, contemporary storytelling and immersive hospitality experience.
STRUCTURE
Full-scale rebranding across visual identity, website and on-site communication.
OUTCOME
Successfully repositioned as a differentiated premium destination within four months.
SUSESİ YAŞAM ÇİFTLİĞİ
(hospitality)
CHALLENGE
Rejuvenating the brand while strengthening premium perception and family engagement.
IDEA
A warmer and more contemporary communication approach designed around community, trust and emotional connection with families.
STRUCTURE
A full-scale transformation across visual identity, digital communication, parent engagement initiatives and internal culture alignment.
Supported by renewed storytelling, workshops, CRM initiatives and founder-led PR communication.
OUTCOME
20% increase in student enrollment during the first registration period.
60% overall growth following the launch of the second campus.
ÖZEN PARK
ANAOKULLARI
(kindergarten)
references
